Two housekeeping notes before the numbers. July's report did not go out, which we should have handled better. And this page is the new home for monthly reporting, so from here each month joins the strategy and the consolidation plan on this one link.
| Measure | June 2026 | July 2026 | August 2026 |
|---|---|---|---|
| Clicks from Google search | 559 | 625 | 690 |
| Impressions | 33,893 | 35,658 | 37,460 |
| Click-through rate | 1.65% | 1.75% | 1.84% |
| Organic visitors | 604 | 612 | 658 |
Clicks are up 23.4% across the quarter and impressions up 10.5%, with click-through rate improving each month. Organic visitors reached 658 in August, the strongest month since March.
And year on year August is genuinely ahead: 690 clicks against 615 last August, up 12.2%, from 6.8% fewer impressions. More clicks from a smaller pool. Across most of the market right now the opposite is happening, as Google answers more questions on the results page itself, so this is worth noting rather than glossing over.
Your GA4 revenue tracking is working properly, so this can be stated precisely rather than estimated.
| Last 12 months (September 2025 to August 2026) | Amount |
|---|---|
| Revenue tracked from organic search | A$48,397 |
| Total revenue tracked across all channels | A$90,716 |
| Organic share of all tracked revenue | 53.3% |
| Orders from organic search | 335 |
Organic search is the single largest revenue channel on the store, at 53% of everything the site tracks. To be precise about what that figure is and is not: it is gross revenue rather than margin, and it counts all organic revenue rather than only the part we moved.
One correction worth making, because it affects numbers you have been given before. The purchases figure in your monthly sheet has been counting items rather than orders, so it has always read between 1.4 and 4 times higher than the order count. The April report, for example, quoted 46 organic purchases when the order count that month was 12. Everything on this page is on the order basis, and it will stay that way from here.
Joachim raised link quality in July and he was right. Your Domain Rating had fallen from 20 in March to 14 by July, and the July link block was made up of directory and free-platform placements rather than genuine citations.
Since then it has recovered: 16 in August and 17 in September, the second highest on record. And we have made a broader decision off the back of exactly this evidence: we are winding down monthly volume link building across all our clients. Your account is part of why. What replaces it on your account is a conversation worth having, since you write your own content.
Checked on Google Australia, 2 September 2026: 24 of your 30 tracked terms rank in the top 50 and 7 are on page one. None are in the top three yet, which is the honest state of it.
Worth flagging: five terms that held a position in July have dropped out of the top 50, and four of those are hooded-towel terms. That is the exact cluster the collection consolidation is designed to fix, so it is expected rather than alarming, but we are watching it.
August organic revenue was A$1,270, the weakest month of the window, and it happened on the best organic traffic since December. So the visitors arrived and fewer of them bought.
That is a conversion question rather than a search one, and it sits outside what we currently do for you. Worth raising because it is the difference between the traffic result above and the revenue result, and because it is fixable.